"If any reader of this should doubt the power of fashion, let him try a simple experiment and note his own reactions. Let him put on clothes or even a hat such as worn by a past generation and then go out as casually as he can among his acquaintances or in fact among strangers and note, first, their reactions toward him and then his feelings toward himself."
What about the claim that fashion is cyclical? Personally, I have always thought this was a little shortsighted, historically. If it is cyclical, it seems we are only repeating the last 50 years.
Will, thanks for commenting! Like economic growth, fashion has short run cycles over long run trends. Fashion has for a very long time been seasonal, of course. But that's not so much true any longer due to falling information costs and new management techniques, collectively known as "fast fashion." The company that made fast fashion famous is Zara. They can turn around new designs from concept to the racks in less than two weeks.
Maybe a more interesting question: How many fashion mags did you have to read to find all of this?
Ha! I do, in fact, subscribe to W.