May 09, 2008
Incentives Matter: Gas for Church Edition
Officials at First Baptist Church of Snellville want to pay for your gas and maybe even give your teenager a car.

Actually, they want to entice newcomers and backsliders to their May crusade and they're using ever-rising gas pump prices as a clever draw. And one blessed teenager will drive away with a 2000 Ford Explorer.

From Sunday morning through Wednesday night, each time regulars or religious freshman stroll through the doors to attend a revival, they'll get another chance to win one of two $500 gas cards.

Teenagers will qualify for a drawing Tuesday night for one of 10 car keys. Then, one-by-one those fortunate few will take turns starting the SUV's engine to learn who gets to keep it.

"A lot of folks have gotten excited about this opportunity," head pastor Rusty Newman said.

For decades, churches have tried to entice wayward residents through their doors through spaghetti supers, revivals and summer camps. This a new twist was thought up by James Lee, the church's pastor for senior adults.

Source.

Posted by E. Frank Stephenson at 08:44 PM in Economics

The statesman who should attempt to direct private people in what manner they ought to employ their capitals would not only load himself with a most unnecessary attention, but assume an authority which could safely be trusted, not only to no single person, but to no council or senate whatever, and which would nowhere be so dangerous as in the hands of a man who had folly and presumption enough to fancy himself fit to exercise it. -Adam Smith

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