From a Bloomberg News piece about how the McDonald's restaurant chain is stealing customers from the Starbucks coffee shop chain by introducing less expensive lattes:

Analysts think [McDonald's has a winner] too; McDonald's shares will rise 18 percent in the coming year, UBS Securities estimates.

Obvious answer below the fold.

If you said that the anticipation of an 18 percent return over the coming year would lead investors to bid up McDonald's share price today, go to the head of the class.