June 26, 2007
Markets in Everything: Papa Don't Pinot Edition

Another news item from my vacation in northern Michigan:

The Material Girl's father, Tony Ciccone, recently decided to advance his winery business by releasing Madonna Wine, which is available in five varieties: Pinot Grigio, Pinot Noir, Gewurztraminer, Cabernet Franc and Chardonnay.

"Most of our wines are state-bottled wines," Ciccone said. "We don't try to make California wines or wines from France. We make wines that are Michigan wines."

Ciccone, who has been bottling wine out of his Ciccone Vineyard & Winery in Suttons Bay for nine years, is a regular visitor to Bay City. And when he's not seeing friends and family, he ventures over to the Water Front Market to visit owner Greg Schultz.

"Sales have been pretty good, considering it's a $40 bottle of wine," Schultz said.

Madonna Wine was released in December 2006, Ciccone said, and its popularity has increased ever since. The label on each bottle features a colorful picture of Madonna, with whom he consulted beforehand to make sure his daughter approved of the idea.

BTW, if you're inclined to buy a bottle via mail you might owe a thanks to Juanita Swedenburg who recently passed. She filed the suit, litigated by IJ, that led the Supreme Court to open interstate wine shipment.

HT to MR for the Markets in Everything concept.

Posted by E. Frank Stephenson at 08:47 AM in Misc.

The statesman who should attempt to direct private people in what manner they ought to employ their capitals would not only load himself with a most unnecessary attention, but assume an authority which could safely be trusted, not only to no single person, but to no council or senate whatever, and which would nowhere be so dangerous as in the hands of a man who had folly and presumption enough to fancy himself fit to exercise it. -Adam Smith

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