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July 25, 2006
Thirsty Thursdays
Bob's post noted that the ballgame we caught in Asheville featured $1 beer night. It turns out that Asheville is the official birthplace of Thirsty Thursdays. From The Oregonian (6/3/04; no link--excerpt via Lex/Nex): It [Thirsty Thursday] is part of the fabric of the Class A South Atlantic League franchise in Asheville, N.C., the official birthplace of Thirsty Thursday. Hanging on a wall of the office of Ron McKee, general manager of the Asheville Tourists and a friend of Cain's, is a plaque of the registered "Thirsty Thursday" trademark. "We've had Thirsty Thursdays for 24 years," McKee said. "It's really popular here." The [Portland OR] Beavers are one of about 20 teams that have McKee's permission to use the trademarked slogan. Nashville; Tucson, Ariz.; and New Orleans are other Pacific Coast League teams that have followed McKee's promotional lead. McKee said he has witnessed some of the beer-related behavioral problems that Cain has seen at PGE Park, but he isn't about to end the promotion. "I'm not saying we haven't had a little of that," McKee said. "If there are problems, we're just as likely to have them on a Monday or a Tuesday than on a Thirsty Thursday. "We have a thousand people on the concourse who never see a pitch. They just stand there and socialize. But we keep our lines pretty long -- they can't just come in here and guzzle." The Rome Braves were not allowed to sell beer on Sundays during their first two seasons ('03&'04) in Rome but were allowed to sell on Sundays beginning with the '05 season. It doesn't seem to have made much difference; after controlling for other factors related to attendance, two co-authors and I find that Sunday attendance in 2005 didn't differ from Sunday attendance over the previous two seasons. Apparently it is CHEAP beer that spurs attendance. Posted by E. Frank Stephenson at 02:33 PM in Sports
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