Maybe I should create a "Where's the Ooomph?" category for all these medical studies showing the most trivial results. Yet another case in point:

Study confirms red meat link with bowel cancer People who eat more than 160 grams of red or processed meat a day are 35 percent more likely to develop bowel cancer than those who eat less than 20 grams a day, according to one of the biggest nutrition investigations ever carried out. [Story.]

Ok. 35 percent more likely than what?

The study in question found 0.278% of the sample developed bowel cancer. If we take this figure as the baseline, we find that a 35% increase comes to a risk of 0.375% for those who eat a lot of read meat.

Big freakin' deal!

I wonder if anyone would bother to read this stuff if the headline read, Study finds eating a lot of red meat increases your odds of getting cancer by 0.1 percentage points.