February 22, 2005
Easy Rebates

This blog seems to continually return to the question of rebates. Why do firms utilize rebates? The four principal reasons given in posts are related to:

1. Promotional efforts.
2. Price discrimination
3. Financing
4. Scams

I have no problem with the first three reasons. The last, however, I find troubling. If consumers dislike rebates and if a substantial amount of fraud is associated with rebates, why haven’t these concerns been addressed in the private market? Frank mentions the Easy Rebate program at Staples as a market oriented attempt to reduce uncertainty surrounding the rebate process. This seems, however, a minimal and belated response to a problem in asymmetrical information. Why isn’t there a Housekeeping Seal of Approval of a United Labs for rebates? Certification would enhance the returns to the first three behaviors and reduce the return to the last. What say you?

Posted by Ralph R. Frasca at 09:21 AM in Economics

Comments

Shhh, now you have given state regulators another idea!

Wouldn't fraudulent rebate programs be something for consumer advocacy groups to tackle?

Maybe the answer is that scams affect relatively few people and/or present a minor inconvience when compared with, say, infected food or lottery scam, that garner the interest of private consumer groups.

Posted by: David Rossie at February 22, 2005 06:57 PM

There may not be a "good housekeeping seal of approval" for rebates, but the internet is a great means of info on anything, and rebates are no exception.

For example, deal site fatwallet has a rebate tracking forum that includes good and bad experiences with rebate companies and contact info of major rebate processing houses.

additional thoughts on the subject here

Posted by: Mad Anthony at February 26, 2005 01:39 PM

The statesman who should attempt to direct private people in what manner they ought to employ their capitals would not only load himself with a most unnecessary attention, but assume an authority which could safely be trusted, not only to no single person, but to no council or senate whatever, and which would nowhere be so dangerous as in the hands of a man who had folly and presumption enough to fancy himself fit to exercise it. -Adam Smith

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