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February 20, 2005
Truth in Advertising
Gale Brewer a member of the New York City Council has proposed a bill that would require movie theaters to advertise the actual start time of a movie, rather than the time the previews are supposed to begin. According to the New York Sun. ---She decided to introduce legislation, Ms. Brewer said, after receiving more than a dozen complaints from her constituents about having to sit through previews and commercials for 15 minutes or more every time they go to the movies. A news release that her office circulated yesterday put her view more bluntly, saying theaters deliberately mislead patrons to ensure a "captive audience for unrelated advertising material and previews."--- Here is another proposed law in Connecticut."We're being robbed of our freedom of choice because we're not told when the actual movie will begin," said State Rep. Fleischmann, a Democrat. If anyone has a pointer to unabridged copies of these proposed regulations, I would appreciate the link. Thanks. Does the proposed law increase or decrease efficiency? What's your view? Posted by Ralph R. Frasca at 11:33 AM
Comments
I'd say it decreases efficiency, because theater patrons already have a legal recourse -- fraud warnings or charges. (Roger Ebert has written some stuff about this.) Posted by: asg at February 20, 2005 01:01 PMIt would lower the value of advertising, perhaps even to the point where advertisers pull out completely, which would in turn raise the price of tickets. Posted by: tim at February 20, 2005 02:06 PMInteresting. Until 15 years ago or so, we only had public radio and television in Sweden (unless you had a satellite disc, which wasn't very common). That meant that were no commercials on tv and people actually went early to the movie theaters in order not to miss the commercials and the previews and people still comes quite early. Posted by: Dennis at February 21, 2005 06:27 AMHow much experience do people need to know that there are adverts etc prior to a film? If you can bear the shame of tripping over people and being shushed (Very infrequent in my experience) you just time the event for yourself. Settle down, turn off the mobile & enjoy. To have a law seems extravagent & ever so nannyish. Posted by: Chris Purnell at February 21, 2005 09:05 AM |
The statesman who should attempt to direct private people in what manner they ought to employ their capitals would not only load himself with a most unnecessary attention, but assume an authority which could safely be trusted, not only to no single person, but to no council or senate whatever, and which would nowhere be so dangerous as in the hands of a man who had folly and presumption enough to fancy himself fit to exercise it. -Adam Smith
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