January 24, 2005
Some questions about soft drinks

1. Why has there been such a proliferation of flavors in the last few years? Pitch Black Mountain Dew, Cherry Vanilla Dr. Pepper, Holiday Spice Pepsi. And itís not just sodas: Minute Maid now makes frozen orange juice blended with tangerine flavor, and alternatively with passionfruit flavor.

My guess: people are drinking more soft drinks every day. (Which begs the obvious question, why?) Taste buds get jaded. That leads to a demand for greater variety. A second possibility, also question-begging: supermarket shelf space has for some reason gotten cheaper.

UPDATE: Josh's demand-side hypothesis (above) has promise. Test: Is it true that the new flavors are consumed disproportionately by growing demographic groups? Here's an alternative supply-side hypothesis that a colleague suggested over lunch today: the IT revolution has made it now much cheaper than it used to be for a bottler to manage inventories of 20 different flavors. This hypothesis, generalized, has the implication that we should also see a proliferation of newly sized products, like boxes of miniature Ritz crackers. And we do.

2. Now that we have varieties of Diet Coke flavored with vanilla, cherry, lemon, and lime, what's next? My guess: Chocolate Diet Coke. Back in the days when girls wore poodle skirts, soda fountains served Chocolate Cokes.

3. What were they thinking when they released Mixed Berry 7up Plus? It tastes awful.

4. Why can't you get unsweetened iced tea in a can? Is it because it would taste even more like the can than the awful sweetened Nestea-in-a-can already does?

5. Why is iced tea in a bottle so much more expensive than soda in a bottle? Don't they both consist of 98% water?

Btw, the best unsweetened iced tea in a bottle is Tejava brand, available at Trader Joe's. To take the slightly bitter edge off, add a splash of Minute Maid light lemonade (which tastes better than Tropicana).

Posted by Lawrence H. White at 10:35 AM  ·  TrackBack (30)

The statesman who should attempt to direct private people in what manner they ought to employ their capitals would not only load himself with a most unnecessary attention, but assume an authority which could safely be trusted, not only to no single person, but to no council or senate whatever, and which would nowhere be so dangerous as in the hands of a man who had folly and presumption enough to fancy himself fit to exercise it. -Adam Smith

Our Bloggers
Joshua Hall
Robert Lawson
E. Frank Stephenson
Michael C. Munger
Lawrence H. White
Craig Depken
Tim Shaughnessy
Edward J. Lopez
Brad Smith
Mike DeBow
Wilson Mixon
Art Carden
Noel Campbell

Search

Archives
By Author:
Joshua Hall
Robert Lawson
E. Frank Stephenson
Michael C. Munger
Lawrence H. White
Edward Bierhanzl
Craig Depken
Ralph R. Frasca
Tim Shaughnessy
Edward J. Lopez
Brad Smith
Mike DeBow
Wilson Mixon
Art Carden
Noel Campbell

By Month:
February 2014
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004

Powered by
Movable Type 2.661

Site design by
Sekimori

XML